Take a walk down any hair care aisle and you can either leave completely confused and overwhelmed, or happy and hopeful with anticipation; at least that’s how we feel sometimes. There’re so many options when it comes to shampoo, not to mention all the other conditioners, leave-in treatments and the new trendy hair masks out there. Almost every week a new product pops up that claims to be the game-changer that will finally manage your mane. And every time (well not anymore since we made our own shampoo) we would fall for whatever claim made us feel like this time it might actually work.

Our favourite lines are the ones that claim to “bring hair back to life” or “breathe life back into your dead ends” or something along those lines. But the reality that nobody seems to really want to accept is sadly, your hair isn’t coming back to life. Ever. It will forever remain lifeless no matter what resurrection rituals you try. Just like your fingernails, your hair is dead.

We’re not sure why so many brands feel they can make these courageous claims, but we think it’s because they pack their products full of silicone-based ingredients. These coat the hair shaft and makes your hair feel smooth and shiny as if it has been revived or “brought back to life”. Have you ever noticed that over time your hair starts to feel dull and limp? That’s because these silicones can build up on the hair over time, making hair feel heavy. Then you have to go and buy another product to deal with this build-up, and so on.

“Why do we only make one shampoo?” is a common question we get asked from customers. It may seem odd since shampoos usually seem geared to a specific hair concern like Dry, Oily, Coloured, Damaged (need we go on?) etc. But in our opinion, we don’t think it’s needed if you make a good shampoo, and hair just needs to be washed. And if you look closely you might notice that there isn’t much difference in the ingredient listings anyway. It’s kind of like pet food made specifically for indoor pets and outdoor pets (which is actually a thing) – not sure what difference this would make.

When formulating our shampoo, we learned a lot in the process. So let’s dispel a few hair myths. “Colour Lock Shampoo” is basically shampoo that is SLS-free and is not alkaline. Alkaline hair products open up the hair cuticle and leach colour out as well as make the hair feel squeaky (aka “clean”). This is the reason we don’t make a solid shampoo bar as the natural ones are alkaline, which we think isn’t great for the hair. Our Milk Shampoo is already SLS-free and a pH that is slightly acidic for the reasons mentioned above, so it’s “colour lock shampoo” by nature, although we don’t think it’s an accurate description. “Damaged Hair” shampoos are also usually just lower in sulphates so we’ve got that covered already. And lastly, the “Dry Hair” vs “Oily Hair”. A shampoo intended for oily hair has a higher concentration of cleansers than a dry hair shampoo because more cleaning is required. But you can achieve much the same result by just varying the amount of shampoo you use.

So, rather than be confusing, we just have the one formula; our Scalp Friendly Shampoo that was originally developed for a family friend with an itchy scalp. It’s balanced to a pH of 5 to 5.5, doesn’t contain SLS, and you can choose how much you need depending on how your hair is feeling. To go with it we also made our Cream Conditioner which uses Jojoba Oil instead of silicone to smooth down the cuticles. Everyone is already bombarded with too much choice so hopefully, this cuts down the confusion and makes your life just a little bit easier. Different products suit different people but our Milk Shampoo is one of our most popular products. Have you given it a try yet?